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February 3, 2017

I was driving to the Philadelphia airport yesterday and I was thinking about all the news alerts and headlines that were coming across the news feed on my phone. I couldn’t read them (because I was driving), or more accurately because I was using Waze and had to keep t...

December 8, 2016

There’s more information available than ever before, but its accuracy hasn’t kept up with its volume. Part of the reason for this is social media has facilitated the spread of misinformation. Fake news websites that mislead people with sensational headlines pop up dail...

October 7, 2016

Just when we all needed a break from the daily media shit show about the presidential candidates, a good, old-fashioned natural disaster comes along and brings with it a newly-resolute faith in humanity. Why does it take a tragedy to bring out the best in people? Psych...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.


Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.


Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.


Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 



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© 2017 by Wiser Marketing Group, LLC

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