© 2017 by Wiser Marketing Group, LLC

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February 15, 2017

I’ve read all the articles about what a sad day it was when Donald Trump was voted in as the 45th President of the United States.

That’s not what I’m talking about. 

I’m talking about the general malaise our Former President Carter identified. If you reread his 1979 spee...

February 3, 2017

I was driving to the Philadelphia airport yesterday and I was thinking about all the news alerts and headlines that were coming across the news feed on my phone. I couldn’t read them (because I was driving), or more accurately because I was using Waze and had to keep t...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.

 

Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.

 

Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.

 

Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 

 

Enjoy!

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