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February 15, 2017

I’ve read all the articles about what a sad day it was when Donald Trump was voted in as the 45th President of the United States.

That’s not what I’m talking about. 

I’m talking about the general malaise our Former President Carter identified. If you reread his 1979 spee...

October 7, 2016

Just when we all needed a break from the daily media shit show about the presidential candidates, a good, old-fashioned natural disaster comes along and brings with it a newly-resolute faith in humanity. Why does it take a tragedy to bring out the best in people? Psych...

October 2, 2016

I read an interesting article from The Guardian yesterday about Millennials, Facebook, and confirmation bias. Citing a Pew Research Center study, the article looks at Facebook’s manipulation of confirmation bias: when people only accept information that affirms a...

August 29, 2016

Within two days of its release, Pokémon Go had been installed on 5.16 percent of Android phones in the United States It became the most downloaded app in Apple’s App Store within a week and started draining our time and our batteries.

I recognize the enormous potential...

July 29, 2016

If you haven’t heard of it, “Serial” is the fastest podcast ever to reach 5 million downloads. What’s the appeal? We’re taking about the mega popular “whodoneit” podcast, not the delicious, corn-based flakes that have graced American breakfast tables since the 50s. Ser...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.


Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.


Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.


Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 



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