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October 2, 2016

I read an interesting article from The Guardian yesterday about Millennials, Facebook, and confirmation bias. Citing a Pew Research Center study, the article looks at Facebook’s manipulation of confirmation bias: when people only accept information that affirms a...

September 9, 2016

While Romeo & Juliet is the typical introduction to Shakespeare in the 7th grade here in the U.S., it seems much of the learning is lost. There’s no greater evidence of this than people labeling endearing couples “just like Romeo and Juliet”. (Um…folks…might I remind y...

August 29, 2016

Within two days of its release, Pokémon Go had been installed on 5.16 percent of Android phones in the United States It became the most downloaded app in Apple’s App Store within a week and started draining our time and our batteries.

I recognize the enormous potential...

August 8, 2016

It is always amusing to me to read doomsday predictions of existing products when newer, (especially) digital products hit the market. Headlines such as 2010s “The Physical Book is Dead in 5 Years” fail to take into account multiple dimensions of product usage. They fo...

July 29, 2016

If you haven’t heard of it, “Serial” is the fastest podcast ever to reach 5 million downloads. What’s the appeal? We’re taking about the mega popular “whodoneit” podcast, not the delicious, corn-based flakes that have graced American breakfast tables since the 50s. Ser...

September 25, 2015

We’ve all heard the idiom, “misery loves company.” Well, it loves YOUR company, and all companies apparently. Research shows that nearly everyone at work is miserable. This is a tough realization since the average American spends 47 hours per week at work.


September 12, 2015

I left to go hiking in the Pacific northwest on 9/10, one day after the annual Apple unveiling, one day before the anniversary of 9/11. This day between one of the triggers of overconsumption and one of the reminders of everything we already have got me thinking: We as...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.


Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.


Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.


Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 



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