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February 15, 2017

I’ve read all the articles about what a sad day it was when Donald Trump was voted in as the 45th President of the United States.

That’s not what I’m talking about. 

I’m talking about the general malaise our Former President Carter identified. If you reread his 1979 spee...

October 26, 2016

At the end of my last post, I was denouncing the state of education in America. While we don’t put nearly as high a premium on education in this country as they do in other countries, the thing that I can’t get out of my mind is the fact that nearly 20% of people don’t...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.

 

Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.

 

Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.

 

Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 

 

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