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February 15, 2017

I’ve read all the articles about what a sad day it was when Donald Trump was voted in as the 45th President of the United States.

That’s not what I’m talking about. 

I’m talking about the general malaise our Former President Carter identified. If you reread his 1979 spee...

December 8, 2016

There’s more information available than ever before, but its accuracy hasn’t kept up with its volume. Part of the reason for this is social media has facilitated the spread of misinformation. Fake news websites that mislead people with sensational headlines pop up dail...

October 2, 2016

I read an interesting article from The Guardian yesterday about Millennials, Facebook, and confirmation bias. Citing a Pew Research Center study, the article looks at Facebook’s manipulation of confirmation bias: when people only accept information that affirms a...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.


Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.


Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.


Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 



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