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February 15, 2017

I’ve read all the articles about what a sad day it was when Donald Trump was voted in as the 45th President of the United States.

That’s not what I’m talking about. 

I’m talking about the general malaise our Former President Carter identified. If you reread his 1979 spee...

February 3, 2017

I was driving to the Philadelphia airport yesterday and I was thinking about all the news alerts and headlines that were coming across the news feed on my phone. I couldn’t read them (because I was driving), or more accurately because I was using Waze and had to keep t...

January 26, 2017

American Airlines is keeping up with the retail Joneses. Last week, the company announced that “it will begin selling Basic Economy fares in addition to the wide range of Main Cabin fares currently offered. These no-frills tickets provide a simple and affordable way to...

January 23, 2017

The Super Bowl used to be the biggest event of the year for the sports and advertising community. From 2006 through 2015, the game generated $2.38 billion of advertising sales and anticipation to see the ads was equal to (or greater than) which team would win the game....

December 8, 2016

There’s more information available than ever before, but its accuracy hasn’t kept up with its volume. Part of the reason for this is social media has facilitated the spread of misinformation. Fake news websites that mislead people with sensational headlines pop up dail...

October 26, 2016

At the end of my last post, I was denouncing the state of education in America. While we don’t put nearly as high a premium on education in this country as they do in other countries, the thing that I can’t get out of my mind is the fact that nearly 20% of people don’t...

October 19, 2016

In tonight’s debate, Hillary called Trump’s behavior “a pattern of divisiveness.” The reality is, our collective, longstanding cultural manifestations of insecurity, fear, and uncertainty have created the white space for a Donald Trump. I don’t understand how it can be...

October 7, 2016

Just when we all needed a break from the daily media shit show about the presidential candidates, a good, old-fashioned natural disaster comes along and brings with it a newly-resolute faith in humanity. Why does it take a tragedy to bring out the best in people? Psych...

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About 365Wiser 

At Wiser Marketing Group, insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.


Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion.  These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.


Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.


Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now. 



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