Insights are our business, and we learn about consumer behavior every day. Sometimes that learning is industry specific and is only relevant in a particular category. These insights are often conditional.
Other times, insights on consumer behavior are universally applicable as they have more to do with our nature than our relationship to a specific industry or shopping occasion. These are the insights that really matter because they are often habitual and innate. Understanding this behavior provides our greatest opportunity.
Classic literature provides a wealth of knowledge in understanding the human condition. We aim to share an insight a day via Twitter (@wiserinsights), and the sources will live here.
Of the many inputs to decoding consumer behavior that we employ, classic literature and understanding the way things have been done throughout history have remained invisible. Until now.